Michigan Chronicle
04-19-1994
Barbara Walden: beyond skin deep.
By Robin Boyer-Larkin
COMPOSITIONS EDITOR
If you've ever walked through the cosmetics departments of
area Hudson's or JC Penny's stores, you've, no doubt,
noticed the hot pink and burgundy packaging of Barbara
Walden Cosmetics and the impeccably groomed consultants
selling them. This month marks the company's 26th year of
fulfilling the beauty needs of the African American woman.
Barbara Walden Cosmetics, according to its namesake, has
been around long enough to see more than one generation of
patrons at the makeup counter.
"I'm seeing the grandmother, mother and now granddaughter
using my makeup," said Walden, actress and author. "It's
absolutely wonderful to know people trust your product to
that extent."
Barbara Walden Cosmetics was the first Black makeup line to
change the retailer mindset that there was no black
cosmetics market.
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